Vietnam’s market for Australian wine

Subic Clark Wine Shop reports news about wine:” Vietnam’s market for Australian wine
March 4, 2011
Australian wines account for 15 percent of total wine imports into Vietnam, ranking second only to French wine.
Vietnam has experienced remarkable economic growth over the last decade and, with 87 million consumers and retail sales up 20 per cent year on year, is an attractive export market with increasing opportunities for Australian wine producers to get their products onto Vietnamese shelves.
Until recent years, major consumers of wine in Vietnam were Western expatriates, tourists and returned overseas Vietnamese (Vietkieu), however, the real long-term growth of the Vietnamese wine industry lies in the local population. The culture is rapidly moving towards Western-style cuisine and as Vietnam’s standard of living continues to improve we are seeing unprecedented growth in the demand for imported wine.
Market trends in Vietnam also indicate that wine consumption is likely to increase. Despite the price of a bottle of wine being higher than that of a carton of beer, more affluent local consumers are changing their preferences, with shifts in consumer behaviour apparent in large urban centres such as Ho Chi Minh city, Hanoi and Danang. Traditional distribution channels are expanding with an ever increasing range of wine available for purchase in restaurants, supermarkets, hypermarkets and local wine stores.
According to the Australian Trade Commission’s latest update, opportunity areas in the Vietnam wine industry include white and red wines, rosé, dessert wine, sparkling wines, cask and bulk wine for local bottling and the hospitality industry.
Although currently the Vietnam import tax for wine remains high, upcoming import tax cuts as part of Vietnam’s commitment to the World Trade Organisation are expected to benefit domestic consumers, giving them a wider choice of reasonably priced imported goods.
Like any emerging market, selling into the Vietnam is both an opportunity and a challenge for exporters. Modern Vietnam has a dynamic and well-educated population, and is unique in its history, culture and business environment. Yet despite the potential benefits, Vietnam is known as one of the toughest markets for conducting business. Many international organisations have learned the hard way that business models which worked in other parts of Asia will not necessarily work in Vietnam.
Vietnam is not one market with one profile. For example, Hanoi and Ho Chi Minh have very different consumer cultures, selling strategies that work in the south may not be as successful in the north. Building a brand proposition that encompasses a western flavour while still appealing to the local market is also a critical success factor in Vietnam.
Generally speaking, urban Vietnamese consumers are status driven and desire Western brands that are modern and new—the same trend is apparent in the wine consumer market. The local population is extremely receptive to advertising and, once captured, tend to show strong brand loyalty so even limited advertising budgets can go a long way in this part of the world. One market researcher noted that 18 percent of sales in the modern retail sector are as a result of advertisements and promotions.
Finding a suitable wine distributor in Vietnam can pose challenges: as a developing economy Vietnam has limited infrastructure and somewhat fragmented distribution channels (although these are improving steadily).
Traditionally, Australian wine exporters have used Australian or joint-venture companies who specialise in distribution and marketing to handle their products but if you are selling into the local market, choosing a local agent to directly distribute and market your products to the local stores is the more logical choice.
Companies opting for this strategy have saved both time and money by working with a Vietnamese business partner or a local expert to help source the right agent, handle their contract negotiation and facilitate distributor liaison. Though the opportunities are alluring, Vietnam remains a high risk market for foreign investors but with the right advice and trusted connections you can succeed.
Although entering the Vietnamese market may not be for the faint hearted, with a generous dose of understanding of the marketplace, blended with some expert advice and served with a hint of savoir-faire, you may well end up with a nice drop on your hands.
Source: http://www.dynamicexport.com.au/articles/markets/vietnams-market-for-australian-wine-6821/

Clark Wine Center is more than a wine shop to people living in Pampanga Angeles City Clark Freeport Zone. Clark’s wine shop is also a popular venue for parties and family gatherings. Conveniently located on the main highway of Clark Philippines, it is accessible to guests from Manila, Subic, Pampanga, Angeles City and of course those who live and work in Clark. Aside from the 2-storey wine shop which also has a nice roof deck lawn for small party of up to 80 people as well as an indoor wine tasting room which accommodates up to 60 comfortably, this wine store called Clark Wine Center also has one hectare of picnic grounds surrounding it.

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Wine Shop Manila offers best luxurious beers in Philippines called Vintage Beer.
Birthday gift of wine is the most popular gift idea this year in Philippines. Yats Wine Cellars offers birthday wine gifts that are unique and certain to make the recipient very happy. These birthday wines are not available in wine shops so it is a unique bottle of wine for the recipient.

This Manila Wine Shop is the largest wine shop in Philippines. This is the wine shop to go for fine vintage wines, not just the big names like Lafite, Latour, Petrus, Cristal, Krug, Grange, Vega Sicilia and Sassicaia. This wine shop in Manila offers many excellent vintage wine for under p4,000, even for some that are 20-30 year old from St. Emilion and Pomerol.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center. Visitors buy wine in Manila and Pampanga should not miss stopping at this wine shop for a few bottles of fine vintage wines to bring home.

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Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

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While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.yatsleisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

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http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com