Vietnam’s market for Australian wine

Subic Clark Wine Shop reports news about wine:” Vietnam’s market for Australian wine
June 13, 2011
Australian wines account for 15 percent of total wine imports into Vietnam, ranking second only to French wine.
Vietnam has experienced remarkable economic growth over the last decade and, with 87 million consumers and retail sales up 20 per cent year on year, is an attractive export market with increasing opportunities for Australian wine producers to get their products onto Vietnamese shelves.
Until recent years, major consumers of wine in Vietnam were Western expatriates, tourists and returned overseas Vietnamese (Vietkieu), however, the real long-term growth of the Vietnamese wine industry lies in the local population. The culture is rapidly moving towards Western-style cuisine and as Vietnam’s standard of living continues to improve we are seeing unprecedented growth in the demand for imported wine.
Market trends in Vietnam also indicate that wine consumption is likely to increase. Despite the price of a bottle of wine being higher than that of a carton of beer, more affluent local consumers are changing their preferences, with shifts in consumer behaviour apparent in large urban centres such as Ho Chi Minh city, Hanoi and Danang. Traditional distribution channels are expanding with an ever increasing range of wine available for purchase in restaurants, supermarkets, hypermarkets and local wine stores.
According to the Australian Trade Commission’s latest update, opportunity areas in the Vietnam wine industry include white and red wines, rosé, dessert wine, sparkling wines, cask and bulk wine for local bottling and the hospitality industry.
Although currently the Vietnam import tax for wine remains high, upcoming import tax cuts as part of Vietnam’s commitment to the World Trade Organisation are expected to benefit domestic consumers, giving them a wider choice of reasonably priced imported goods.
Like any emerging market, selling into the Vietnam is both an opportunity and a challenge for exporters. Modern Vietnam has a dynamic and well-educated population, and is unique in its history, culture and business environment. Yet despite the potential benefits, Vietnam is known as one of the toughest markets for conducting business. Many international organisations have learned the hard way that business models which worked in other parts of Asia will not necessarily work in Vietnam.
Vietnam is not one market with one profile. For example, Hanoi and Ho Chi Minh have very different consumer cultures, selling strategies that work in the south may not be as successful in the north. Building a brand proposition that encompasses a western flavour while still appealing to the local market is also a critical success factor in Vietnam.
Generally speaking, urban Vietnamese consumers are status driven and desire Western brands that are modern and new—the same trend is apparent in the wine consumer market. The local population is extremely receptive to advertising and, once captured, tend to show strong brand loyalty so even limited advertising budgets can go a long way in this part of the world. One market researcher noted that 18 percent of sales in the modern retail sector are as a result of advertisements and promotions.
Finding a suitable wine distributor in Vietnam can pose challenges: as a developing economy Vietnam has limited infrastructure and somewhat fragmented distribution channels (although these are improving steadily).
Traditionally, Australian wine exporters have used Australian or joint-venture companies who specialise in distribution and marketing to handle their products but if you are selling into the local market, choosing a local agent to directly distribute and market your products to the local stores is the more logical choice.
Companies opting for this strategy have saved both time and money by working with a Vietnamese business partner or a local expert to help source the right agent, handle their contract negotiation and facilitate distributor liaison. Though the opportunities are alluring, Vietnam remains a high risk market for foreign investors but with the right advice and trusted connections you can succeed.
Although entering the Vietnamese market may not be for the faint hearted, with a generous dose of understanding of the marketplace, blended with some expert advice and served with a hint of savoir-faire, you may well end up with a nice drop on your hands.

Source: http://www.dynamicexport.com.au/articles/markets/vietnams-market-for-australian-wine-6821/

Many tourists traveling north to Baguio or Bataan make a stop at Clark Philippines to buy some bottles of fine vintage wine at Clark Wine Center, the best place to buy wine in the Philippines. Conveniently located near the Mimosa Leisure Golf Estate which has the Casino and the well known 36-hole championship golf course of Mimosa, frequently visited Clark Wine Center is a well known destination for wine loving tourists and residents of Angeles City Pampanga and Manila to be one of the best wine shops in the Philippines.

One way to relax and unwind after work is to pamper yourself to a nice dinner at one of the famous fine dining restaurants and wine bars in Angeles City and Clark Pampanga. To fully enjoy the romantic cozy dining ambience many guests first stop by the well known wine shop called Clark Wine Center located near the entrance of Clark Freeport to pick up a few bottles of fine vintage wine to bring to dinner.

Wine Shop Manila offers best luxurious beers in Philippines called Vintage Beer.
Birthday gift of wine is the most popular gift idea this year in Philippines. Yats Wine Cellars offers birthday wine gifts that are unique and certain to make the recipient very happy. These birthday wines are not available in wine shops so it is a unique bottle of wine for the recipient.

Philippines Pampanga Clark Freeport is well known for its safety and security, boasting the lowest crime rates in the country. The absence of traffic and pollution also helps to position Clark Pampanga at the top of tourists’ list of destinations for vacation and get-away from Manila with families and friends. Pampanga Clark Freeport is one of the tourist destinations in the Philippines where visitors enjoy some of the finer things in life such as fine dining, beautiful resorts, golf courses and casinos. Here wine lovers get to indulge in shopping for some rare and great vintage wines, all available at their disposal at attractive prices in this famous wine shop outside of Manila in Clark Pampanga.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

Besides good restaurants to wine and dine near Manila, Subic or in Angeles City Pampanga, Clark Philippines, those requiring assistance for hotel and resort bookings in Clark, Pampanga, Philippines may log on to http://www.HotelClarkPhilippines.com for more information and reservations.

The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
http://www.YatsWineCellars.com

Those visitors who plan to relax and unwind in Angeles City, Subic, Pampanga, Clark Philippines might make an effort to book a room at the famous beach and lake resort Clearwater Resort & Country Club. This famous hotel in Clark Pampanga is frequently visited by families with children looking for a good place in Clark to see, a good holiday destination for the family to relax and unwind in the beautiful outdoor facilities. For more information, log on to www.ClearwaterPhilippines.com