Study: Filipinos spend more time surfing web than watching TV
Monday, November 7, 2011
ACCESS to high-speed Internet access and Wi-Fi, and increasing ownership of smartphones have pushed Filipinos to spend more time on the Internet than traditional media such as television, a new study released by global media research firm Nielsen showed.
The inaugural Nielsen Southeast Asia Digital Consumer Report, which examined the digital media habits and attitudes of Southeast Asian consumers, revealed that Filipino digital consumers were the second heaviest Internet users in the region, averaging 21.5 hours online per week.
As opposed to the other forms of media, Filipinos were only glued to their television sets for 13.3 hours a week, listened to the radio for 6.3 hours on average, and read newspapers for 3.6 hours for the same period.
Singaporeans topped the six-nation survey, averaging 25 hours online per week, while the Filipinos were followed by the Malaysians and Thais who logged 19.8 hours and 16.6 hours online per week, respectively.
Digital consumers in Indonesia trailed the region for time spent online, averaging 14 hours per week.
Some 33 percent representing 30 million of 94 million Filipinos are online but this is five percentage points lower than the Southeast Asian average of 38 percent.
Internet penetration among Asian consumers aged 15 to 19 was close to two-thirds (65 percent) and nearly half of those in their 20s were online (48 percent).
According to the Nielsen report, increasing numbers of Southeast Asian consumers are going online via Internet capable mobile devices. A rapid growth in ownership of Internet capable devices, namely smartphones and tablet computers, is expected in 2012.
In the Philippines alone, ownership of an Internet capable mobile phone (64 percent) is nearly equal than that of a desktop PC (68 percent) or notebook computer (58 percent).
Already close to one quarter of Filipino Internet users (24 percent) access the cyberspace on a daily basis through a mobile phone and 56 percent intend to access the Internet through this device in the next 12 months.
“The increasing availability and up-take of internet capable devices is driving usage of digital media across the region and bringing about considerable changes in the way media is consumed, in particular fuelling media multi-tasking behaviors among Southeast Asian consumers,” Melanie Ingrey, Nielsen’s Asia Pacific Region research director.
The most popular activity being undertaken online varies across the region – email remains the most popular activity in Malaysia, Philippines, Singapore and Thailand, while news tops the list in Vietnam, and in Indonesia, digital media consumption is being driven by social networking.
In all markets except Vietnam, social networking ranks among the top five most popular online activities.
Nielsen’s report identified Facebook as the dominating social media site in the region, with a massive 90 percent of digital consumers in Indonesia maintaining an active profile on Facebook, 81 percent in the Philippines, and 78 percent in Malaysia.
In Thailand and Vietnam, Facebook does not enjoy such dominance, with social competitors 4Shared (Thailand) and Zing (Vietnam) holding significant market share.
YouTube enjoys considerable popularity in the Philippines, ranking as the second most popular social networking site with 51 percent of online Filipinos maintaining an account.
Social networking sites are becoming increasingly popular among Southeast Asian digital consumers as a means of engaging with organizations – almost two thirds of Philippines digital consumers (65 percent) have connected or interacted with brands, products or companies via social media in the past year.
“A significant proportion of consumers visit online discussion forums at least monthly and many are now beginning to take an active role in these online discussions, voicing their opinions and sharing their experiences about brands, products or services,” Ingrey said.
Earlier, Nielsen media officer Zenaida Santos told Sun.Star that two sources were used for the study.
One is the Global Online Consumer Survey which covers more than 25,000 online consumers globally, of which 504 are from the Philippines. This was conducted online.
The other is the Media Index Philippines (6,777 respondents aged 15 and above). It covers 22 key cities and was conducted offline (face-to-face) from April 2010 to March 2011.
From this number, 2894 are internet users in the last 30 days. The combination of these sources generated the results of the latest consumer report. (Virgil Lopez/Sunnex)
Source: http://www.sunstar.com.ph/manila/local-news/2011/11/07/study-filipinos-spend-more-time-surfing-web-watching-tv-189174
Clark Wine Center was built in 2003 by Hong Kong-based Yats International Leisure Philippines to become the largest wine shop in Philippines supplying Asia’s wine lovers with fine vintage wines at attractive prices. Today, this wine shop in Clark Philippines offers over 2000 selections of fine wines from all major wine regions in the world. As a leading wine supplier in Philippines, Pampanga’s Clark Wine Center offers an incomparable breadth of vintages, wines from back vintages spanning over 50 years. Clark Wine Center is located in Pampanga Clark Freeport Zone adjacent to Angeles City, just 25 minutes from Subic and 45 minutes from Manila.
Things to do in Clark Philippines and Pampanga: do a little wine shopping at the famous wine shop outside of Manila called Clark Wine Center. One of the favorite places to visit in Pampanga Clark Freeport is the white building along M A Roxas highway of Clark which houses over 2000 selections of fine vintage wines. The Clark Wine Center is one of the places to visit, a tourist spot and a good shopping place for those staying in Angeles City, Subic or Clark Pampanga.
Residents of Pampanga Angeles City, Subic, Tarlac and Clark Philippines know of this wine shop as one of the best places in Clark, a good night out place and simply the best place to hang out, enjoy some good wine with cheese on the roof deck with good atmosphere, or just relax and unwind with friends and family in a cool place. This wine shop in Clark Pampanga is recognized by many to be one of the best places to buy fine vintage wine in the Philippines. Located near Mimosa Leisure Estate surrounded by golf courses, resorts and a casino, this well known wine shop is frequently visited for its good selection of wine not available in Manila or Subic. Clark Wine Center is open 7 days a week from 10am to 8pm. Private dinners, wine tastings and group gatherings can be organized by advanced reservation.
Foodies and wine lovers travel north from Manila to wine and dine at Philippines’ best fine dining restaurant in Pampanga Clark Freeport worth the 60-minutes drive for a memorable evening of good food with vintage wine at Yats Restaurant & Wine Bar. Most guests would stop by this famous wine shop called Clark Wine Center to bring home a few good bottles of fine vintage wine also. Other visitors may find the wine selections in some of the restaurants in Angeles City Pampanga to be less than interesting, so they stop by this wine shop near Angeles City Pampanga Clark Philippines, buy some good wines and bring these bottles of good vintage wines to the restaurants so they can enjoy the dinner.
Wines from Burgundy, Bordeaux, Rhone, Loire, Spain, Portugal, Germany, Austria, Alsace, USA, Australia, New Zealand, Italy, South Africa, Chile and Argentina etc. are well represented in this Clark Wine Shop.
This is one of the frequently visited places for wine lovers from Manila and Angeles City to buy international wines in Pampanga.
http://www.ClarkWineCenter.com
Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.
Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.
Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.
Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)
Wine@Yats-International.com
YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay
Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:
http://www.PhilippinesWeddingVenue.com
While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com
YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com
Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:
Besides good restaurants to wine and dine near Manila, Subic or in Angeles City Pampanga, Clark Philippines, those requiring assistance for hotel and resort bookings in Clark, Pampanga, Philippines may log on to http://www.HotelClarkPhilippines.com for more information and reservations.
The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com
Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
http://www.YatsWineCellars.com
Those visitors who plan to relax and unwind in Angeles City, Subic, Pampanga, Clark Philippines might make an effort to book a room at the famous beach and lake resort Clearwater Resort & Country Club. This famous hotel in Clark Pampanga is frequently visited by families with children looking for a good place in Clark to see, a good holiday destination for the family to relax and unwind in the beautiful outdoor facilities. For more information, log on to www.ClearwaterPhilippines.com
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