Greek Wines: How Do You Sell a Mouthful Like ‘Agiorgitiko?’

The words Xinomavro (Ksee no’ ma vro) and Agiorgitiko (Ah yor yee’ ti ko)—grapes commonly used to make Greek wine—are intimidating enough to trip up most English-speakers before they get to the end of this sentence. Not that “Sauvignon Blanc” or “Montepulciano” roll trippingly off the tongue, but U.S. wine drinkers have been practicing pronouncing the names of those French and Italian varietals for several decades.
While Greece has been making wine for 4,000 years by some accounts—and even celebrates a god of wine, Dionysus—its bottles have yet to gain recognition in the international market.
“The biggest obstacle isn’t the quality of wine; it’s the names,” says Jennifer O’Flanagan, a spokesperson for All About Greek Wine, a consulting company that specializes in Greek wine and spirits, at the New York Wine Expo.
The show, which was held at New York’s Jacob K. Javits Convention Center from March 2-4, welcomed business owners and consumers to try and to buy the latest from winemakers.
The expo presented 130 wineries representing 12 countries to about 4,000 attendees, says show director Ed Hurley. Eleven wineries from Greece participated in the event, pouring samples from bottles that retail for about $15 to $25. Additional Greek varieties that could tie tongues, especially after a glass or two, included: Moschofilero (Mos ko fee’ le ro), Malagousia (Mah lah gou zya’), and Assyrtiko (A seer’ tee ko); click here for pronunciations.
Globalization and pop culture have been putting forth such odes to wine making as the 2008 film Bottle Shock, and this has prodded Americans to develop a taste for wine from all parts of the world—France, Italy, Spain, and New World regions like Australia, Chile, and South Africa. Greece fell through the cracks, even as U.S. imbibers, steeped in a long tradition of beer-drinking, started switching from cans to decanters.
According to a 2009 report for the European Association of Agricultural Economists, barriers faced by Greek vintners include strong international competition, prices, ineffective communication with overseas distributors, inadequate promotion, lack of export-marketing research, delayed payments by overseas distributors, and lack of government help to overcome export problems. New Wines of Greece, a national campaign for Greek wine, has been promoting in the U.S. since 2010 and is making a bigger push this year, says O’Flanagan.
Last year, the U.S. imported $10.1 million of Greek wine and wine products, show data provided by the U.S. Department of Agriculture’s Foreign Agricultural Service. That puts Greece in 17th place among exporters to the U.S., behind such countries as Canada and Ireland—neither famed for wines.
Producers at the expo like to see young attendees, who they hope will become lifelong consumers, Hurley says. It’s a chance to make a new generation of Americans comfortable saying Xinomavro earlier in their drinking lives—and something to inspire a toast from Greek winemakers.
Wong is an associate editor for Bloomberg Businessweek.
http://www.businessweek.com/articles/2012-03-06/greek-wines-how-do-you-sell-a-mouthful-like-agiorgitiko

Leading Philippines Wine Supplier Yats Wine Cellars based in Clark Philippines with outlets in Angeles City, Subic Freeport and Manila Philippines has been not only a wine shop for fine wines covering all major wine regions but also a source of reliable and useful information about wine, wine appreciation, wine accessories, wine and health, food and wine pairing and all other matters relating to wine and its appreciation. This Philippines Clark Freeport based Wine Supplier and Wine Shop frequently holds public wine tasting events in Pampana Clark Freeport Zone, Angeles City, Subic Bay area, Makati, Fort Bonifacio and other areas in Philippines capital city Manila. Private Wine events such as private wine tasting and private wine dinners are also designed and organized for private clientele for their wine loving guests.

This wine shop in Angeles Clark Philippines is also renowned for a very unique product called Vintage Beer which many characterize as “Champagne beer” because it comes in a bottle with a Champagne stopper and metal restrainer. Vintage beers are top-of-the-line luxury beers bottle-conditioned for a slow fermentation to take place inside the bottle, a process that is very similar to Champagne which is designed to not only create the bubbles but also for an amazing complexity and depth of flavors.

For fans of Port and Sauternes, this wine shop in Clark Pampanga has a large selection of vintage port, Sauternes and Barsac as well as Eiswein/Icewine from Austria and Germany. Likewise, there is a good selection of Vintage Champagne at the wine shoppers’ disposal in the cellars of this wine shop in Clark Pampanga.

Things to do in Clark Philippines and Angeles City Pampanga: go wine shopping at the most popular and famous wine shop outside of Manila called Clark Wine Center. One of the favorite places to visit in Pampanga Clark Freeport is the white building along M A Roxas highway of Clark which houses over 2000 selections of fine vintage wines. The Clark Wine Center is one of the places to visit, a tourist spot and a good shopping place for those staying in Angeles City, Subic or Clark Pampanga.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

Besides good restaurants to wine and dine near Manila, Subic or in Angeles City Pampanga, Clark Philippines, those requiring assistance for hotel and resort bookings in Clark, Pampanga, Philippines may log on to http://www.HotelClarkPhilippines.com for more information and reservations.

The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
http://www.YatsWineCellars.com

Those visitors who plan to relax and unwind in Angeles City, Subic, Pampanga, Clark Philippines might make an effort to book a room at the famous beach and lake resort Clearwater Resort & Country Club. This famous hotel in Clark Pampanga is frequently visited by families with children looking for a good place in Clark to see, a good holiday destination for the family to relax and unwind in the beautiful outdoor facilities. For more information, log on to www.ClearwaterPhilippines.com