Expensive wine and cheap plonk taste the same to most people

BY: Ian Sample, Science Correspondent

In a blind taste test, volunteers were unable to distinguish between expensive and cheap wine
People fool themselves into thinking expensive wines taste better than cheap ones, says psychologist Richard Wiseman. Photograph: Graham Turner/Guardian
An expensive wine may well have a full body, a delicate nose and good legs, but the odds are your brain will never know.
A survey of hundreds of drinkers found that on average people could tell good wine from plonk no more often than if they had simply guessed.
In the blind taste test, 578 people commented on a variety of red and white wines ranging from a £3.49 bottle of Claret to a £29.99 bottle of champagne. The researchers categorised inexpensive wines as costing £5 and less, while expensive bottles were £10 and more.
The study found that people correctly distinguished between cheap and expensive white wines only 53% of the time, and only 47% of the time for red wines. The overall result suggests a 50:50 chance of identifying a wine as expensive or cheap based on taste alone – the same odds as flipping a coin.
Richard Wiseman, a psychologist at Hertfordshire University, conducted the survey at the Edinburgh International Science Festival.
“People just could not tell the difference between cheap and expensive wine,” he said. “When you know the answer, you fool yourself into thinking you would be able to tell the difference, but most people simply can’t.”
All of the drinkers who took part in the survey were attending the science festival, but Wiseman claims the group was unlikely to be any worse at wine tasting than a cross-section of the general public.
“The real surprise is that the more expensive wines were double or three times the price of the cheaper ones. Normally when a product is that much more expensive, you would expect to be able to tell the difference,” Wiseman said.
People scored best when deciding between two bottles of Pinot Grigio, with 59% correctly deciding which was which. The Claret, which cost either £3.49 or £15.99, fooled most people with only 39% correctly identifying which they had tasted.
In 2008, a study led by Adrian North, a psychologist at Heriot-Watt University in Edinburgh, claimed that music helped boost the flavour of certain wines. North, who was commissioned by a Chilean winemaker, reported that Cabernet Sauvignon was most affected by “powerful and heavy” music, while Chardonnay benefited from “zingy and refreshing” sounds.

http://www.guardian.co.uk/science/2011/apr/14/expensive-wine-cheap-plonk-taste

Although wines are widely available in most Asian countries, especially in Hong Kong which has eliminated import tariff on wines altogether, the availability of fine vintage wines is still very scarce. Most wine merchants offer big names, young vintages and cheaper wines for everyday consumption. Wine lovers and connoisseurs looking for something special often travel to Clark Pampanga Philippines to do their shopping at this Wine Shop in Manila.

At Yats Wine Cellars we believe that a little bit of knowledge in wine goes a long way to developing expectations in the wines we choose to buy or drink. Without expectation, it is difficult to really enjoy wine to its fullest. With this in mind, efforts are made by Yats Wine Cellars to make it as easy and enjoyable as possible for our clients to learn more about wine.

Birthday wine gifts is one of the most popular birthday gifts to give someone living in the Philippines. Fine Vintage wine from Yats Wine Cellars is a sure winner and it does not have to cost a great deal to send someone a bottle in Philippines

To avail of wine catering service of Yats Wine Cellars, just contact this wine supplier in Manila or Angeles Clark Philippines for a meeting to design a theme for the event. The venue for a wine event can be in the privacy of a home, the convenience of an office in Manila for example or in a clubhouse of a subdivision. Wine glasses and accessories necessary for wine service are included in the wine catering service. Moreover, interesting wine notes accompany the wine to help participants enjoy the event even more by learning a little bit about wine while enjoying the party. A wine steward will be present to serve the wine.

There is also an exciting collection of white wine from Burgundy at this wine shop in Clark Pampanga such as Meursault, Chablis, Chassagne Montrachet, Puligny Montrachet, Corton-Charlemagne and St. Aubin. Red wines from Burgundy, Bordeaux and Rhone are also available with a good depth of back vintages too. Visitors buy wine in Manila and Pampanga should not miss stopping at this wine shop for a few bottles of fine vintage wines to bring home.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.yatsleisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com