Advertisers think young to earn big

SUBIC BAY Freeport: Children, more particularly, Filipino kids as consumers took center stage at the 21st Philippine Advertising Congress as advertising executives tries to grab their attention and their purchasing power estimated to be worth P42 billion annually.
The amount, according to Jeremy Carr, Vice President of Turner Entertainment Networks, is up from Php 37 billion in 2007.
This represents just their total pocket money and gift money annually, excluding the money spent by parents for their children’ Carr explained.

The study he said represented 3.7 million kids aged 7 to 14and was mainly based in Manila, Cebu and Davao.

Turner Entertainment Networks owns the popular TV channel Cartoon Network.

While television remain to be the most influential medium, Carr noted that marketers and advertisers cannot take for granted the kids growing access to technology, particularly the internet and the ubiquitous mobile devices.

‘In the daily life of kids, television remains king. But internet is getting there with more than 60% now using the internet,’ Carr added.

The only age bracket that registered less than 50 internet usage were kids 7-8 years old. Carr noted that the ‘older they get, internet usage becomes more intense.’

The 21st Philippine Advertising Congress (PAC) officially opened Thursday bringing together stakeholders of the advertising industry that includes marketers, the media, the suppliers and the advertisers.

Among the major segments of the congress are climate change, digital and traditional media, marketing to kids and branding.

But executives warn that parting the kids with their money is not getting easier.

Not only do advertisers need to use multiple media, kids are also getting sophisticated.

Young but business minded
Andrew Kingham, managing director of The Marketing Store based in Hong Kong, noted that kids are also becoming more aware with their environment.

‘While our study was based in Europe, there are indications that this trend has a universal nature to it. Increasingly, kids understand the recession (economy) and the environment,” Kingham, who spoke about marketing to kids, said.

Carr also noted that AH1N1, poverty, and the economic crisis occupy the minds of Filipino children.

But while the Filipino kid’s purse is growing, Kingham noted that the general direction worldwide points to a downward trend, kids are also becoming more creative .

He said that as the world economy suffers, kids pocket money is generally decreasing and is encouraging many to become minipreneurs or kids entrepreneurs.

‘This is an emerging phenomenon in Europe. Kids understand they’re not entitled to money but they have to earn it,’ he stressed.
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Things to do in Clark Philippines and Pampanga: do a little wine shopping at the famous wine shop outside of Manila called Clark Wine Center. One of the favorite places to visit in Pampanga Clark Freeport is the white building along M A Roxas highway of Clark which houses over 2000 selections of fine vintage wines. The Clark Wine Center is one of the places to visit, a tourist spot and a good shopping place for those staying in Angeles City, Subic or Clark Pampanga.

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Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

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While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

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The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
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Buy wine in Subic and Tarlac, Philippines at good wine shops and boutique wine stores that offer good selection of good vintage wines at all price points.

Wine lovers in Philippines can find good red wines in wine shops in Manila and Pampanga. Among the good selections of French red wines from Bordeaux are Chateau Gloria, Chateau Lafite, Chateau Margaux, Chateau Petrus, Chateau Lynch Bages, Chateau Latour, Chateau Mouton Rothschild, Chateau Cheval Blanc, Chateau Ausone, Chateau le Pin, Chateau Palmer, Chateau Pontet Canet, Chateau Carruades de Lafite, Chateau les Forts de Latour, Chateau Pichon Lalande. This makes it easy and convenient for wine lovers to buy wine in Manila. They are also great wines to include in wine gift baskets for delivery in the Philippines. This wine shop in Manila is also a good place to buy wines for giveaway in the Philippines.

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