Young Italians ‘drink less wine than ever’
• by Jane Parkinson
Younger Italians are drinking less wine than ever before, according to recent research
The statistics, by market research firm Unicab, showed 69% of Italians over 65 drink wine every day, while only 13% of 16- to 35-year-olds do the same.
Giovanni Brunetti of Unicab said one of the main reasons for the decline was ‘social evolution’.
‘Italian families have become more and more fragmented in the last 10 years. They’re not eating meals together and so wine is no longer a form of food. Wine no longer has a nutritional function.’
The research also found that 30% of Italians no longer consider wine to be a symbol of Italian gastronomy.
The cost of wine has also played a part in the drop in consumption. Nearly half of the Italian population (48.8%) spends less than €3 on a bottle of wine for everyday drinking, a situation exacerbated by Italy having the highest rate of unemployment among young people in Europe.
Nearly 35% of wine in Italy is now bought in supermarkets, which are introducing in-store educational schemes, such as touch-screen terminals, or wine experts on hand in the supermarket aisles.
The research also showed that nearly half of the 22% of Italians who have reduced their wine consumption in the last two years have done so for health reasons.
The findings were revealed at Vinitaly, in Verona last week. Unicab concluded by outlining strategies to win back Italian wine drinkers.
These would be better public information and transparency about wine, more investment in communication and advertising, encouraging collaboration between producers.
http://www.decanter.com/news/wine-news/522786/young-italians-drink-less-wine-than-ever
Leading Philippines Wine Supplier Yats Wine Cellars based in Clark Philippines with outlets in Angeles City, Subic Freeport and Manila Philippines has been not only a wine shop for fine wines covering all major wine regions but also a source of reliable and useful information about wine, wine appreciation, wine accessories, wine and health, food and wine pairing and all other matters relating to wine and its appreciation. This Philippines Clark Freeport based Wine Supplier and Wine Shop frequently holds public wine tasting events in Pampana Clark Freeport Zone, Angeles City, Subic Bay area, Makati, Fort Bonifacio and other areas in Philippines capital city Manila. Private Wine events such as private wine tasting and private wine dinners are also designed and organized for private clientele for their wine loving guests.
This wine shop in Angeles Clark Philippines is also renowned for a very unique product called Vintage Beer which many characterize as “Champagne beer” because it comes in a bottle with a Champagne stopper and metal restrainer. Vintage beers are top-of-the-line luxury beers bottle-conditioned for a slow fermentation to take place inside the bottle, a process that is very similar to Champagne which is designed to not only create the bubbles but also for an amazing complexity and depth of flavors.
For fans of Port and Sauternes, this wine shop in Clark Pampanga has a large selection of vintage port, Sauternes and Barsac as well as Eiswein/Icewine from Austria and Germany. Likewise, there is a good selection of Vintage Champagne at the wine shoppers’ disposal in the cellars of this wine shop in Clark Pampanga.
http://www.ClarkWineCenter.com
Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.
Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)
YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay
Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center. Visitors buy wine in Manila and Pampanga should not miss stopping at this wine shop for a few bottles of fine vintage wines to bring home.
Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:
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While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com
YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.yatsleisure.com
Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:
http://www.HotelClarkPhilippines.com
http://www.ClarkPhilippines.com
http://www.YatsWineCellars.com
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