Wine lines targeting women are long on legs, short on flavor

Freud struggled to find an answer to the question “What does a woman want?” Ninety-odd years later, some in the wine industry think they know.
According to the new “girly-wine” brand marketers, we want to be skinny, to toss our hair playfully like ponies as we pick our bottles to match moods, not foods. We also crave an easy-sipping flavor profile with a naughty edge of sweetness.
High-heeled shoes star in our fantasies. Well, maybe they got that one right. But aren’t Canadian wine maker Strut’s labels featuring photos of long, shapely, perfect legs emerging from short skirts a guy fantasy?
In the past few years, the wine world has finally discovered that women drinkers are a coveted customer niche.
Women make up nearly 60 percent of U.S. wine consumers, according to the Beverage Information Group’s 2011 Wine Handbook.
Which is why there are so many companies are starting up lines of wines for women. Most are targeting women 21 to 34, but their marketing efforts often treat this audience as if it had no more sophistication than a bevy of sorority sisters on spring break.
Recently, global giant Treasury Wine Estates launched four wines under the “Be.” label: Flirty, a pink moscato; Bright, a pinot grigio; Fresh, an unoaked chardonnay; and Radiant, a riesling.
I guess so-called Millennial women are supposed to turn to wine only when they’re feeling upbeat, not when they’re tired and grumpy at the end of the day. Treasury’s website describes the pinot grigio mood: “Your sunny disposition sets your soundtrack to the soothing sounds of a steel drum band as you flip flop through fabulousness.”
This new marketing vision also assumes all women are diet-obsessed. Last month, three lower-calorie Skinnygirl wines from Beam Global Spirits & Wine hit retail shelves. Beam claims a five-ounce glass of any of the Skinnygirl wines contain 100 calories. (Typically, most wines contain 110 to 125, unless they’re sweet dessert bottlings.)
The white, red, and rose “guilt-free” blends are the first wines released by Skinnygirl, which has been making premixed cocktails since it was founded in 2009 by reality TV star Bethenny Frankel from “The Real Housewives of New York City.”
New York’s Mister Wright Fine Wines & Spirits stocks the rose, and so far the wine isn’t exactly flying out the door, according to manager Jodie Leishman. She also carries another “fun” wine brand for women, Mommy’s Time Out.
“Moms buy it for a joke, when they’re going on a play date with their kids,” Leishman says. “They buy it for the name, not the wine. I keep it on a low shelf.”
Barbara Insel, president of St. Helena, Calif.-based wine consulting firm Stonebridge Research, says men’s and women’s motivations are very different.
“In focus groups, women say they buy wine to go with food, to relax, to drink with friends, to have fun.” Men, on the other hand, “say they drink for health, but off the record, they admit they buy wines that will impress their friends.”
The Middle Sister wine brand reflects this lifestyle approach, according to Mary Ann Vangrin, one of its three partners. She says women look for wines that offer an emotional connection.
Its 10 sassy-style wines have personality-profile names like Drama Queen (pinot grigio), Smarty Pants (chardonnay) and best-selling Rebel Red (a blend). All share a flavor-phobic house style.
“Women don’t want a wine that bites back. They like ripe, fruit-forward wines without a lot of tannin and oak,” says Vangrin. She should know: Middle Sister regularly solicits feedback from its 115,000 Facebook friends.
Deutsch Family Wine & Spirits, which brought us the ubiquitous Yellowtail, has launched its own new wine marketed to women, Flirt, a blend of syrah, zinfandel, and tempranillo. Its approach is obvious yet more subdued and somewhat less cringe-worthy than other brands. Think lipstick advertisement.

http://www.kansas.com/2012/05/14/2336499/wine-lines-targeting-women-are.html

Over the holidays, travelers from Manila going to the north for a getaway destination choose Pampanga Angeles City and Clark Philippines as a popular holiday location. Aside from day-time sports and other activities, visitors look for a good wine shop to buy some good wine to celebrate a special occasion or just to make the holiday and vacation more enjoyable. Many wine lovers pick up some good bottles from Clark Wine Center to bring to dinner in some of the good restaurants in Angeles City, Clark Pampanga.

Yats Leisure Philippines

Yats Restaurant is one of the most famous fine dining restaurants outside of Manila, located in Mimosa Leisure Estate inside Clark Airbase or Clark Freeport Zone as it is now called. This popular restaurant has become a tourist attraction, a place to visit for those who are in Pampanga, Subic, Angeles City and of course, Clark Philippines. The famous wine shop called Clark Wine Center supplies this famous restaurant in Clark Philippines as well as other good restaurants in Angeles City Pampanga with good wines of all price ranges.

Wine is becoming increasingly popular in Manila and other cities in the Philippines. Wine lovers in Manila travel to the north to visit Clark, Pampanga to shop for good and rate vintage wines at good duty-free prices. The most frequently visited liquor shop in Manila and wine shop in Pampanga is Clark Wine Center. This highly recommended wine shop located outside Manila near Angeles City, Pampanga in North Luzon is known for offering a great selection of fine vintage wine that is good quality and good value for money also.

This well-known wine shop is a famous shopping destination for wine enthusiasts in Manila and wine lovers from other cities in Asia including Hong Kong, Macau, Shanghai, Beijing, Seoul, Osaka and Tokyo.

Famous Philippines wine supplier known for its line of fine vintage wines, Yats Wine Cellars was established in 2000 to address the requirement of a growing population of wine enthusiasts in the Philippines. This 5-star wine shop caters to the discerning client who requires these qualities in their wines: (1) excellent value, (2) large selection of labels and vintages to choose from and (3) wines properly aged for full enjoyment.

Public wine tastings are held from time to time in Clark and sometimes in Manila. Tickets range from p500 to p1500 for these themed events that are professionally run –no wine merchants sponsorship, pushy salesmen or tacky banners to ruin the evening. Each ticket contains a certain number of stubs that can be redeemed for a tasting pour of a wine among those on a line-up which often contains wines that are quite old and expensive.

Things to do in Clark Pampanga Philippines: do a little wine shopping at the famous wine shop outside of Manila called Clark Wine Center. One of the favorite places to visit in Pampanga Clark Freeport is the white building along M A Roxas highway of Clark which houses over 2000 selections of fine vintage wines. The Clark Wine Center is one of the places to visit, a tourist spot and a good shopping place for those staying in Angeles City, Subic or Clark Pampanga. This famous wine shop is well known among wine lovers all over Asia as the best place to find rare vintage wines.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023

Tel: 0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Road, Ortigas Centger,
Metro Manila, Philippines 1605

Tel: (632) 637-5019 0917-540-3626 ask for Rea or Chay

Log on to this web site for more information about Yats Wine Cellars as the leading wine importer and wine supplier in the Philippines:

ats Wine Cellars Leading Wine Supplier in Philippines

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

Besides good restaurants to wine and dine near Manila, Subic or in Angeles City Pampanga, Clark Philippines, those requiring assistance for hotel and resort bookings in Clark, Pampanga, Philippines may log on to http://www.HotelClarkPhilippines.com for more information and reservations.

The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
http://www.YatsWineCellars.com

Those visitors who plan to relax and unwind in Angeles City, Subic, Pampanga, Clark Philippines might make an effort to book a room at the famous beach and lake resort Clearwater Resort & Country Club. This famous hotel in Clark Pampanga is frequently visited by families with children looking for a good place in Clark to see, a good holiday destination for the family to relax and unwind in the beautiful outdoor facilities. For more information, log on to www.ClearwaterPhilippines.com

Buy wine in Tagaytay, Cavite, Philippines at good wine shops and boutique wine stores that offer good selection of good vintage wines at all price points.
Wine lovers in Philippines can find good red wines in wine shops in Manila and Pampanga. Among the good selections of French red wines from Bordeaux are Chateau Gloria, Chateau Lafite, Chateau Margaux, Chateau Petrus, Chateau Lynch Bages, Chateau Latour, Chateau Mouton Rothschild, Chateau Cheval Blanc, Chateau Ausone, Chateau le Pin, Chateau Palmer, Chateau Pontet Canet, Chateau Carruades de Lafite, Chateau les Forts de Latour, Chateau Pichon Lalande. This makes it easy and convenient for wine lovers to buy wine in Manila. They are also great wines to include in wine gift baskets for delivery in the Philippines. If you are thinking of buying wines to give as gift in the Philippines, then contact Yats Wine Cellars now because they offer special vintage wines suitable as gift at all price points. Since most of these wines are not available in Manila, these wine gifts are excellent choices for corporate gifts as well as wine gifts for personal and social purposes. These can be wines or wine baskets.