Smart phone QR codes enter the tasting room
By: Loralee Stevens
GLEN ELLEN – QR codes, those scanable squares that pack information for inventory systems, are reaping a harvest of winery customer feedback with a new application from a Glen Ellen startup.
Launched last September by self-styled serial entrepreneur Thomas Hansen, Winergy Inc. just added QR links to a smart phone to its first winery product: iPad rating cards.
“People love to rate things and contribute to the body of knowledge,” said Mr. Hansen. “They especially love to rate wines and make tasting notes to take home. We made it a lot easier.”
Tasting room visitors can swipe their smart phones over a QR (Quick Response) code posted throughout the premises, or on the door if the winery is shut, to access a rating page for a wine. They can also use a winery’s iPad to enter notes and a star rating on each wine they taste.
If the QR code and a smart phone is being used, the notes can be published immediately on a Facebook page, or emailed to the user.
But whether they’ve used their own iPhone or a winery iPad, the winery has captured – with the person’s knowledge – their email addresses.
“But even better,” said Amelia Ceja, owner and president of Ceja Vineyards in the Carneros region, which beta-tested the technology in its Napa tasting room, “we have their wine preferences. If a visitor gives our pinot noir five stars and notes how delicious it was, we know where to promote that wine.”
During three months of use of the iPad technology, Ceja has garnered over 200 email addresses and although it’s difficult to gauge how that affects wine sales Ms. Ceja is certain it has bumped up online orders.
“They get home and when they see the email they remember us and the wines they enjoyed. From there it is just one click to our online store,” she said.
Ceja just began using use the QR codes and Ms. Ceja is seeing lots of interest among smart phone users, she said.
Winergy charges by the rating: $1 each with a $200 minimum, “otherwise we couldn’t make any money,” said Mr. Hansen, who has founded three software companies.
Four-employee Winergy has been bootstrapped so far while the team perfected its first two products. About 25 devices at 15 wineries are either using the technology now or will soon deploy it, he said.
“I know better to think about investment capital before we have established product revenues, but we’re almost there.”
Though company’s initial focus was wineries because the technology lends itself well to wine marketing through wine rating, “But there are many, many places the technology – and the almost universal desire to rate – can be used,” he said.
SOURCE:
http://www.northbaybusinessjournal.com/31892/smart-phone-qr-codes-enter-the-tasting-room/
This wine shop in Manila Philippines makes wine shopping a really rewarding and exciting exercise. Wine shops in Pampanga should always have an element of surprise so that customers and wine lovers can enjoy a little bit of thrill when they go to a wine shop in Manila to look for a good bottle of wine in Clark Pampanga.
Chateau Lafite-Rothschild is the most revered wine in China and many other parts of Asia. The best wine shop in Asia to buy older vintages of Chateau Lafite is Yats Wine Cellars located in Clark Philippines. Aside from Lafite, visitors can buy other fine wines at this wine shop in Clark Pampanga such as Latour, Mouton-Rothschild, Haut-Brion and Margaux. Excellent Burgundy wines like Chambertin, Vougeot, Musigny, Bonnes Mares, Pommard, Meursault, Chambertin, Vosne Romanee, Romanee Conti, La Tache and Romanee St. Vivant can be found here.
Family outings, picnics, company outings and other events for up to 300 can be held in the picnic grounds of this wine shop. Events that have been successfully organized here include family fun days and BBQ picnics. These are some of the things that visitors to Clark Philippines particular look forward. Residents and tourists in Angeles City and Subic also come to Clark Freeport to partake in the fun at this Clark wine shop.
This wine shop’s vast selection of vintage wines makes it possible for Yats Wine Cellars to offer a unique line-up of wines for every private wine party, wine tasting or wine dinners. Guests of these private wine parties are treated to a rare experience of vintage wine not seen in wine shops in major cities in Philippines or even in Asia.
http://www.ClarkWineCenter.com
Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.
Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.
Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)
YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay
Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.
Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:
http://www.PhilippinesWeddingVenue.com
While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com
YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.yatsleisure.com
Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:
http://www.HotelClarkPhilippines.com
http://www.ClarkPhilippines.com
http://www.YatsWineCellars.com
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