Marketing Wine to the Next Generation

Sonoma, Calif.—At a large wine festival in New York, Tyler Balliet witnessed what he described as “one of the saddest things I ever saw.” A group of young people who—while excited to be at the $85-per-ticket event—were clearly flummoxed about how to appreciate wine. Without knowing what to do, Balliet said one member of the group turned to another and said, “Screw it, let’s just get drunk.” The story, Balliet said, serves as an example of how the wine industry has failed to connect with the younger generation of U.S. wine drinkers. According to Mutineer magazine editor and founder Alan Kropf, it’s emblematic of the insular, niche wine culture that has reduced the joy of drinking wine to mere scores in a 100-point system. To change that, Kropf, Balliet and a host of other young wine experts paid a visit to California’s wine country this week to present the Mutineer Magazine Marvelous Millennial Wine Marketing Circus. Before stopping at Sebastiani Winery in Sonoma last week, the troupe peddled its message in the California wine locales of Calaveras County, Santa Barbara and Paso Robles. They delivered a presentation in Napa Valley at Charles Krug on Friday. The “circus” included confetti blasters, free popcorn, music and the appearance during one presentation of a helium-filled, shark-shaped remote-controlled blimp that floated above the heads of the roughly 100 people in attendance. Kropf said the surge of new wineries in the past decade, the advent of new media and rise of direct-to-consumer sales have created the opportunity for a profound cultural change in the wine world. In the past, Kropf said wineries have been focused on a limited revenue- and balance sheet-driven view of the industry. Success in the future will depend on how authentic wineries are in their effort to connect to consumers. “Good wine is not enough anymore,” he said. Instead, wineries will have to be innovative and unique in their marketing while not sacrificing the authenticity of brand image.

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Many tourists and residents of Manila traveling out of town from Manila on a short getaway to Pampanga Angeles City, Clark Philippines are surprised to find a a large wine shop so near Manila right in the heart of Pampanga, just 70 minutes from Manila. Even residents of Subic travel to Clark via ScTex to do some wine shopping in this famous wine shop called Clark Wine Center, a project of Hong Kong-based Yats International.

Foodies and wine lovers travel north from Manila to wine and dine at Philippines’ best fine dining restaurant in Pampanga Clark Freeport worth the 60-minutes drive for a memorable evening of good food with vintage wine at Yats Restaurant & Wine Bar. Most guests would stop by this famous wine shop called Clark Wine Center to bring home a few good bottles of fine vintage wine also. Other visitors may find the wine selections in some of the restaurants in Angeles City Pampanga to be less than interesting, so they stop by this wine shop near Angeles City Pampanga Clark Philippines, buy some good wines and bring these bottles of good vintage wines to the restaurants so they can enjoy the dinner.

Yats Leisure Philippines

Public wine tastings are held by this well known wine shop of Pampanga from time to time in Clark and sometimes in Manila. Tickets range from p500 to p1500 for these themed events that are professionally run –no wine merchants sponsorship, pushy salesmen or tacky banners to ruin the evening. Each ticket contains a certain number of stubs that can be redeemed for a tasting pour of a wine among those on a line-up which often contains wines that are quite old and expensive. This is one the things to do in Manila and Pampanga.

Tourists and residents of Manila travel out of town to the north on a short getaway look for the best place in Clark to buy some fine vintage wine to bring home after their holidays and vacations. Many find a top rated wine shop called Clark Wine Center to be an exciting place to do some shopping in Clark Pampanga. This famous wine shop is highly recommended for visitors going to Clark Pampanga to drink good wine, relax and unwind with friends and families. This frequently visited wine shop is known by tourist and visitors to Pampanga, Angeles city, Subic and Clark Philippines as a cool place to hang out in Clark. Many attend the regular wine tasting held either outdoor on the roof deck or in indoor on the second floor above the wine shop. The place has good atmosphere for a private wine tasting party or a small night out gatherings for business or social event.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023

Tel: 0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Road, Ortigas Centger,
Metro Manila, Philippines 1605

Tel: (632) 637-5019 0917-540-3626 ask for Rea or Chay

Log on to this web site for more information about Yats Wine Cellars as the leading wine importer and wine supplier in the Philippines:

ats Wine Cellars Leading Wine Supplier in Philippines

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

Besides good restaurants to wine and dine near Manila, Subic or in Angeles City Pampanga, Clark Philippines, those requiring assistance for hotel and resort bookings in Clark, Pampanga, Philippines may log on to http://www.HotelClarkPhilippines.com for more information and reservations.

The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
http://www.YatsWineCellars.com

Those visitors who plan to relax and unwind in Angeles City, Subic, Pampanga, Clark Philippines might make an effort to book a room at the famous beach and lake resort Clearwater Resort & Country Club. This famous hotel in Clark Pampanga is frequently visited by families with children looking for a good place in Clark to see, a good holiday destination for the family to relax and unwind in the beautiful outdoor facilities. For more information, log on to www.ClearwaterPhilippines.com

Buy wine gift baskets in Manila from leading wine supplier in Philippines. Those looking for good wine gifts to send to friends and loved ones in the Philippines can now order special wine baskets from Yats Wine Cellars. Delivery can be arranged with a courier service to practically everywhere in the Philippines. Wine baskets cost php3000 up. What makes Yats Wine Cellars’ wine gift baskets so special is that the wines are not seen anywhere else in Manila. This makes the gift special and exclusive. Manila wine and food lovers looking for things to do in Pampanga and Manila can consider attending one of these wine events. Leading Philippines wine supplier and wine importer Yats Wine Cellars frequently hold public wine tasting in Clark, Pampanga and Manila. Even beginners can have a lot of fun attending these public wine tastings held by Yats. Participants enjoy good wine, learn some more about fine vintage wines and meet new friends during these wine tasting events of Yats Wine Cellars held in Manila and Pampanga.

Buy wine in Manila, Metro Manila, Philippines at good wine shops and boutique wine stores that offer good selection of good vintage wines at all price points.

Good white wines that available at the wine shops in Manila and Pampanga include Puligny Montrachet, Chassagne Montrachet, Pouilly Fuisse, Corton Charlemagne, Montrachet, Batard Montrachet and Beaune. This makes it easy and convenient for wine lovers to buy wine in Manila. They are also great wines to include in wine gift baskets for delivery in the Philippines. This wine shop in Manila is also a good place to buy wines for giveaway.

Manila wine and food lovers looking for things to do in Pampanga and Manila can consider attending one of these wine events. Leading Philippines wine supplier and wine importer Yats Wine Cellars frequently hold public wine tasting in Clark, Pampanga and Manila. Even beginners can have a lot of fun attending these public wine tastings held by Yats. Participants enjoy good wine, learn some more about fine vintage wines and meet new friends during these wine tasting events of Yats Wine Cellars held in Manila and Pampanga.