Branding key to Portuguese progress

Portugal needs to prioritise stronger branding for its wines, regions and grape varieties, concluded a UK trade panel in a discussion hosted by ViniPortugal at this year’s London International Wine Fair.
According to off-trade data analysts Nielsen, Portuguese wine sales still account for less than one percent of the UK market.
Identifying elements holding Portugal back in the UK, Danny Cameron, director of specialist Portuguese importer Raymond Reynolds, stressed: “the country has to be better at creating commercial brands which are relevant to the markets where they are sold.”
He also urged importers and producers to “get closer to sommeliers and independent retailers to mobilise their ability to hand sell these wines – not a lot of people are going to come in looking for Portuguese wine.”
To illustrate this point, Joan Torrents, wine buyer for UK pub group Mitchells & Butlers, highlighted a survey carried out by the company across 20,000 customers in its 200 Vintage Inns outlets. When asked about wine buying preference in relation to country, customer responses placed Portugal well outside the top 10.
“It’s great to have a wine you love, but if it doesn’t bring customers in then it’s no good,” he summarised of Portugal’s failure to win listings in all but two outlets in the 1,600-strong Mitchells & Butlers UK pub portfolio.
In addition to stressing the need for Portugal to strengthen its commercial brands, Cameron argued for better “sub-branding” of the country’s grape varieties and regions.
“The Douro is now the most famous region in Portugal, but after that the consumer has absolutely no awareness whatsoever,” he argued. With 98% of UK visitors to Portugal going to the Algarve, Cameron also called on ViniPortugal to work more closely with the country’s tourism and gastronomy organisations to create “a more cultural experience for the consumer.”
Describing Touriga Nacional as “a fantastic grape variety,” Cameron nevertheless noted: “outside the confines of the London International Wine Fair, no one’s heard of it.”
As for one of the country’s other major varieties, Cameron pointed to the confusion and generated by a grape called Tinta Roriz in the north, Aragones in the south and Tempranillo in the rest of the world.
Voicing support to Portugal’s indigenous varieties, Torrents observed: “It’s about taking the grapes they have and just shouting about it. 20 years ago no one had heard of Prosecco. Get one, get behind it and get on with it.”
In summary, Cameron stressed the importance for Portugal of building familiarity of its unfamiliar regions or varieties, using the popularity of Rioja as an example as he remarked: “Even if people don’t know what it means, it creates confidence and especially important is that they know how to pronounce it. We now spend as much time training people in pronunciation as all the technical detail.”
In response to these comments, Nuno Mendes, marketing director for ViniPortugal, agreed: “We have to speak a little louder in the market.” However, as a counterbalance to the modest picture painted by Nielsen, Mendes pointed to his country’s export figures as he reported: “In the last three years Portugal’s UK exports have doubled.”
Attributing this growth largely to the UK independent and on-trade sectors, Mendes also set this performance within the broader context of Portugal’s 22% growth in wine sales to the European Union, with a 21% uplift outside the EU.
Nick Oakley, director of specialist Portuguese importer Oakley Wines, also painted an upbeat picture of the country’s progress within the UK “across all sectors” during the last year alone.
Highlighting four new lines taken by Tesco for its premium own label Finest range, Oakley also pointed to the decision by independent merchant Tanners to introduce an own label Douro wine, of which 900 cases were pre-sold. “Portugal is really taking off,” he observed.

http://www.thedrinksbusiness.com/2012/05/branding-key-to-portuguese-progress/

Wine is becoming increasingly popular in Manila and other cities in the Philippines. Wine lovers in Manila travel to the north to visit Clark, Pampanga to shop for good and rate vintage wines at good duty-free prices. The most frequently visited liquor shop in Manila and wine shop in Pampanga is Clark Wine Center. This highly recommended wine shop located outside Manila near Angeles City, Pampanga in North Luzon is known for offering a great selection of fine vintage wine that is good quality and good value for money also.

Yats Leisure Philippines

This well-known wine shop is a famous shopping destination for wine enthusiasts in Manila and wine lovers from other cities in Asia including Hong Kong, Macau, Shanghai, Beijing, Seoul, Osaka and Tokyo.

Famous Philippines wine supplier known for its line of fine vintage wines, Yats Wine Cellars was established in 2000 to address the requirement of a growing population of wine enthusiasts in the Philippines. This 5-star wine shop caters to the discerning client who requires these qualities in their wines: (1) excellent value, (2) large selection of labels and vintages to choose from and (3) wines properly aged for full enjoyment.

Things to do in Clark Philippines and Pampanga: do a little wine shopping at the famous wine shop outside of Manila called Clark Wine Center. One of the favorite places to visit in Pampanga Clark Freeport is the white building along M A Roxas highway of Clark which houses over 2000 selections of fine vintage wines. The Clark Wine Center is one of the places to visit, a tourist spot and a good shopping place for those staying in Angeles City, Subic or Clark Pampanga. This is a great place to buy wine and also to drink wine in Pampanga.

Public wine tastings are held from time to time in Clark and sometimes in Manila. Tickets range from p500 to p1500 for these themed events that are professionally run –no wine merchants sponsorship, pushy salesmen or tacky banners to ruin the evening. Each ticket contains a certain number of stubs that can be redeemed for a tasting pour of a wine among those on a line-up which often contains wines that are quite old and expensive.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Click here to contact Clark Wine Center in Clark Pampanga for inquiries and orders.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023

Tel: 0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Road, Ortigas Centger,
Metro Manila, Philippines 1605

Tel: (632) 637-5019 0917-540-3626 ask for Rea or Chay

Log on to this web site for more information about Yats Wine Cellars as the leading wine importer and wine supplier in the Philippines:

ats Wine Cellars Leading Wine Supplier in Philippines

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. Highly recommended fine dining restaurant in Manila for special occasion is Yats Restaurant & Wine Lounge located in the famous Mimosa Leisure Estate in Clark Pampanga. Situated near this popular restaurant in Clark is the Mimosa Golf Course as well as the Mimosa Clark Casino. This top rated restaurant near Angeles City Pampanga in Clark Philippines is frequently used for private parties and corporate functions such as board meetings and other gatherings. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

Besides good restaurants to wine and dine near Manila, Subic or in Angeles City Pampanga, Clark Philippines, those requiring assistance for hotel and resort bookings in Clark, Pampanga, Philippines may log on to http://www.HotelClarkPhilippines.com for more information and reservations.

The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to
http://www.ClarkPhilippines.com

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines
http://www.YatsWineCellars.com

Those visitors who plan to relax and unwind in Angeles City, Subic, Pampanga, Clark Philippines might make an effort to book a room at the famous beach and lake resort Clearwater Resort & Country Club. This famous hotel in Clark Pampanga is frequently visited by families with children looking for a good place in Clark to see, a good holiday destination for the family to relax and unwind in the beautiful outdoor facilities. For more information, log on to www.ClearwaterPhilippines.com

Buy wine baskets in Philippines as gifts to friends and business associates. Wine lovers in Philippines can find good wines from France in wine shops in Manila and Pampanga. Among the good selections of French red wines from Burgundy are Domaine de La Romanee Conti or DRC, Chambertin, Pommard, Clos de Vougeot, Domaine Leroy, Bonnes Mares, La Tache, Vosne Romanee, Echeazeaux, Romanee St. Vivant, Volnay, Morey St. Denis, Nuits St. Georges. This makes it easy and convenient for wine lovers to buy wine in Manila. They are also great wines to include in wine gift baskets for delivery in the Philippines. Manila wine and food lovers looking for things to do in Pampanga and Manila can consider attending one of these wine events. The best way to learn more about wine in the Philippines is to attend public wine tasting events that have no sponsors. These wine tasting events held by Yats are non-commercial. Yats Wine Cellars does not promote a specific winery, producer or a brand. These wine tastings and wine dinners held in Manila and Pampanga are all designed to let wine lovers explore more interesting aspects of wine.
Buy wine in Manila, Metro Manila, Philippines at good wine shops and boutique wine stores that offer good selection of good vintage wines at all price points.

Good white wines that available at the wine shops in Manila and Pampanga include Puligny Montrachet, Chassagne Montrachet, Pouilly Fuisse, Corton Charlemagne, Montrachet, Batard Montrachet and Beaune. This makes it easy and convenient for wine lovers to buy wine in Manila. They are also great wines to include in wine gift baskets for delivery in the Philippines. This wine shop in Manila is also a good place to buy wines for giveaway.

Manila wine and food lovers looking for things to do in Pampanga and Manila can consider attending one of these wine events. Leading Philippines wine supplier and wine importer Yats Wine Cellars frequently hold public wine tasting in Clark, Pampanga and Manila. Even beginners can have a lot of fun attending these public wine tastings held by Yats. Participants enjoy good wine, learn some more about fine vintage wines and meet new friends during these wine tasting events of Yats Wine Cellars held in Manila and Pampanga.